“What If” saves the #TBT day, as fellow elder Suga Free and Snoop both bless the track with immaculate convertible-ride music. “Double Tap” carries a classic tune with E-40 and Jazze Pha, but lines like “slide off in yo DMs” make it the dadbod anthem of the year.
Junior partner Wiz Khalifa pops up twice: on the lukewarm “Oh Na Na” and the marginally better “Kush Ups,” where the two play perfectly well off each other’s energy. It’s not that he’s *lying *about the extent of his influence, but for a legend who is so technically capable at seamlessly switching styles, the finger-wagging isn’t necessary. Pseudo title track “Coolaid Man” targets all the neophyte soundalike rappers, and at certain points you can almost hear the greys growing in Snoop’s goatee. Just Blaze makes some odd production choices on “Super Crip,” which sounds like Iggy Azalea’s “Fancy” at the top before erupting into quintessential Blaze by the middle. He shows us rather than tells us that on “Ten Toes Down,” where we get classic Snoop in rare form over a West Coast-leaning beat by Los.
But Snoop opts instead to recite a very clear and dull laundry list of ways he's legendary. Before he can let his skills speak for themselves, he has to first declare his status on the aptly titled opener “Legend.” Producer Bongo brings a trappish sort of beat, the kind of thing might have served another current rapper better it’s perfect to recite three or four garbled words over.
A lot has changed since Rapper Snoop was at the forefront, so there is much more for him to prove here. With Coolaid, though, we reach another crossroads. That song was like a turning point-turned-duel between the old Snoop and the new Snoop, and thankfully the old Snoop won. Here on *Coolaid *we return to the Snoop D-O-Double-G, the hard, cold rhymer we met on “Deep Cover.” He hinted at this return to ferocity on the track “One Shot One Kill” with Jon Connor, from Dr. By 2014, he reverted back from “Lion” to “Dogg” and dropped the plush party-funk of Bush, which toed the line of hip-hop without actually crossing it. On 2011’s Doggumentary, it sounded like Snoop was losing steam much of it felt like a rehashing of previous bad ideas.
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